We believe the purpose of campaigning is to win. Win your issue, win your race, win change for your community. And we like to focus on the positives.
DO!
- Focus on the people
- Focus on the need
- Focus on powerful, raw stories that evoke emotion
- Maximize the talents of your team
- Identify and engage groups of community members (e.g., realtors, teachers, nurses, etc)
- Record interactions and ask for signatures and endorsements
- Maintain a list of supporters and run an ad featuring their names
- Let people know who is supporting you and how they can get involved
- Create weekly benchmarks, especially with regard to voter interactions
- Remember that voting in Wyoming is always peer to peer
- Create excellent and compelling graphics/aesthetics to tell your story
- Run a compelling print campaign
- Have a website, digital ads, and a social media campaign
- Have fun with it!