Every issue campaign needs an overarching narrative at its core. This message will serve as the foundation for your public and internal messaging, ensure repetition and consistency and encapsulate the most important aspects of your issue campaign. 

Every campaign needs multiple and compelling storytellers—They ARE your campaign. 

We are surrounded by competing priorities, an abundance of information and only so many hours in the day. The most compelling stories and storytellers grab our attention, keep us engaged and make emotional connections. 

Whether it’s through personal stories, statements, quotes, op-eds, letters, testimony, social media advertisements, or events, they will help you win hearts and minds. 

They tell us why we should care.